Mobile Development
Earn points for daily activities like steps or taking the stairs and redeem on offers from top brands. Includes Apple Watch app.
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Client
Crumb
Date
November 29, 2024
Services
Mobile App Development
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Crumb connects with user’s Health App and gives points for natural movement whether it's walking or climbing the stairs. Earned points can be redeemed for exclusive rewards in the shop. App has contains offline usage; HealthKit integration; steps tracker, AI-generated challenges; gamification: progressive reward system; referral system.
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A client approached us with an exciting idea: to develop a fitness mobile app that not only generates passive income but also stands out in the saturated market of fitness applications. The greatest challenge lay in creating a unique user experience that motivates and engages users to consistently track their activity. Our mission was to craft an innovative solution that would inspire users to maintain their fitness journey while differentiating the app from countless others available in the market.
We began app development by crafting exceptional UI/UX designs. Our process included thorough market research and user interviews, allowing us to gain market insights and truly understand the needs and preferences of our target audience.
Before launching our app to the market, our QA engineer conducts a detailed suite of tests to ensure a flawless release. This process includes functional end-to-end testing, performance testing, security testing. We also perform regression testing to ensure that new updates do not introduce any new issues.
Once our UI/UX design phase is complete, our dedicated development team moved to bringing the vision to life. Our team included expert developers, each specializing in key areas: Swift, Kotlin and Node.js.
After launch, we support the app with a maintenance program that includes adding new features, processing user feedback, and updating frameworks. This ensures the app remains in excellent condition, provides an ever-improving user experience, and stays up-to-date with the latest technology. Our dedication to ongoing support guarantees the app's long-term success.
The application was successfully acquired by the new owner for $10M+
Users praised the new fitness app concept, highlighting the improved usability and engaging reward system.
Crumb experienced rapid growth in user acquisition and retention.
Crumb gained recognition within the AppStore, leading to user audience and revenuew growth.
