Avrora

A wellness app that helps people sleep better, focus more, and unwind daily. It tracks sleep, delivers guided meditations, and gives clear morning summaries — across phone and smartwatch.

17.5K

Five-Star Reviews

$15M+

Revenue

4.97/5

App Store Rating
Users rate not just the idea, but how well it actually works day after day.

10M+

Global Downloads
Ten million installs across app stores. People are looking for better sleep and staying with the product.

3

Supported Platforms
The app is available on both iOS and Android, providing a consistent experience across mobile devices and smartwatches.

About The Client

The client wanted an app that helps users fall asleep faster, sleep deeper, and wake up feeling recovered. It needed to combine sleep tracking, relaxation techniques, and meditation into one solution. A few things mattered from the start: data should be useful but not overwhelming, the smartwatch should work as a natural extension of the phone app experience, and the app should feel calm, not clinical.

The Value

AVRORA helps users build real sleep habits, not just track numbers. The app guides the evening wind-down with meditations and relaxation content, tracks sleep automatically overnight, and delivers structured morning summaries the next day. Over time, users report better focus, lower stress, more energy, and a steadier routine. The product works because it fits into the user’s life, not the other way around.

Goals

Improve Overall Sleep Quality

Help users build consistent sleep patterns and reach deeper rest through automated tracking and structured relaxation content.

Reduce Evening Stress

Lower mental tension before bed with targeted meditation, breathing practices and calming content designed specifically for evening use.

Present Data That's Actually Useful

Turn raw sleep and behaviour data into visual, easy-to-read summaries. Users get practical direction — not a dashboard full of numbers they don't know what to do with.

Build a Connected Multi-Device System

Deliver a unified experience across phone and smartwatch with real-time data syncing. Users can track sleep, receive notifications, and access relaxation tools directly from their wrist for a seamless routine.

Anna, 29

Anna has a fast-paced life and heavy evening screen time. Disconnecting before bed is a real problem for her.
Behavior:
  • Spends late hours on screens.
  • Has difficulty switching off at night.
  • Prefers quick, low-effort content.
  • Has tried relaxation apps before but didn’t stick with them.
Needs:
  • Gentle, guided sleep support.
  • Short, simple meditation sessions.
  • Easy-to-read sleep pattern overviews.
  • Reminders and varied calming routines.

Sergey, 41

Sergey works under constant pressure and sleeps poorly. It shows in his daily output. He's skeptical of meditation — he wants proof, not promises.
Behavior:
  • Operates under high daily stress.
  • Experiences poor, broken sleep.
  • Doubts the value of meditation.
  • Prioritises productivity and performance.
Needs:
  • Factual, data-based sleep reports.
  • Clear links between sleep and productivity.
  • Evidence-backed relaxation techniques.
  • Objective recovery tracking over time.

Maria, 22

Maria is a college student with irregular sleep and anxiety that affect both her rest and concentration. She's open to meditation — she just wants it to feel personal.
Behavior:
  • Often goes to bed very late.
  • Listens to audio content before sleep.
  • Open to meditation and mindfulness.
  • Enjoys personalisation and a caring tone.
Needs:
  • Daily mood tracking and logging.
  • Emotional support, not control.
  • Nature sounds, calming stories, and guided audio.
  • Meditations focused on reducing anxiety.

The Solution

AVRORA covers the full evening-to-morning cycle. It unwinds users before bed with guided meditations and relaxation content, tracks sleep automatically through the night, and presents structured morning summaries. Each phase of the nighttime routine is laid out in a clear sequence, so users know what to do, when to do it, and what happened while they slept.
The app learns from individual behaviour and sleep patterns. Over time, it adjusts content and suggestions to fit each user. Health and activity data syncs instantly between phone and smartwatch, keeping records accurate across devices. Secure, centralised storage supports long-term trend analysis — users can see their recovery progress grow week over week.

Automated Sleep Tracking & Real-Time Device Syncing

The app automatically records sleep stages and nighttime activity. Sleep data and activity metrics transfer instantly between phone and smartwatch. Users check their latest stats on whichever device is closest.

Centralized Data Storage

All sleep, activity, and meditation data is stored securely in one place, supporting long-term tracking and trend analysis. This data layer powers the app's personalization, generates accurate reports, and scales cleanly as new features and sources are added.

Behaviour-Based Personalisation

The platform studies individual usage patterns and sleep data over time. It adjusts content and daily recommendations accordingly. Each user gets meditation programs and sleep suggestions matched to how they actually sleep and recover.

Key Features

UI/UX Design

The interface is calm by design. Soft colour palettes reduce cognitive load during evening hours. Bright colours and complex navigation layers are stripped out — users find meditation content and start sleep tracking with minimal effort. Every screen supports relaxation rather than demanding attention.
The design stays consistent across platforms but adapts to each device. On the smartwatch, interactions are reduced to quick actions and glanceable summaries — no need for a large screen. The phone carries the full layout: detailed morning reports, meditation libraries, and sleep trend analysis. Each device does what it does best.

Monetization

AVRORA uses a freemium model. Basic sleep tracking and guided meditations are free. Premium subscriptions unlock advanced tracking, personalised recommendations, and exclusive relaxation content. One-time purchases for specialised meditation packs add a second revenue stream — supporting financial stability as the user base grows.

Tech Stack

Mobile iOS

Swift

Mobile Android

Kotlin

Back-End

Golang

Payment Processing

RevenueCat
What's next

Ready to build a product people actually love?

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